Ideas of nudge: using behavioural insights to influence people
Duration: 1 hour 4 mins
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Description: | Dr Vincent Mak, from Cambridge Judge Business School, introduces nudge, the art and science of influencing behaviour through subtle changes in the environment. |
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Created: | 2018-10-25 11:59 |
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Collection: | Alumni Festival 2018 |
Publisher: | University of Cambridge |
Copyright: | Isabel Ronaldson |
Language: | eng (English) |
Abstract: | Nudge is the art and science of influencing people's behaviour through subtle changes in the environment. Vincent Mak, a decision sciences researcher at Cambridge Judge Business School, will give you a brief introduction to nudge, followed by recent research findings that showcase its possibilities. Examples include how to make people competitive without taking part in a competition, and whether museums should ask for donations at the entrance or the exit. |
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