Spotting Market Needs - Cambridge Enterprise

Duration: 34 mins 47 secs
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Description: Cambridge Enterprise discuss 'Spotting Market Needs' at the CfEL Enterprise Tuesday lecture series on 20th November 2012. With Tony Raven, CEO of Cambridge Enterprise, Shirley Jamaison, Head of Marketing, and Andrea Cantone, Senior Technology Associate.

How do you actually spot needs, markets and customers? The University of Cambridge has contributed to some of the most exciting science innovations and technologies which in turn have led to blockbuster companies and industries. This session will present some of the latest ideas and innovations coming out of the University, and discuss factors such as predicting market need, value proposition and how the early stages might be developed.

The Centre for Entrepreneurial Learning (CfEL) is part of the Cambridge Judge Business School, at the University of Cambridge. Further information on Enterprise Tuesday and other CfEL programmes can be found on our website at cfel.jbs.cam.ac.uk

 
Created: 2013-08-28 12:08
Collection: Centre for Entrepreneurial Learning - Entrepreneurs and Experts podcast series
Publisher: Centre for Entrepreneurial Learning
Copyright: Centre for Entrepreneurial Learning
Language: eng (English)
Keywords: CfEL; Centre for Entrepreneurial Learning; Entrepreneurship; Entrepreneur; Cambridge Enterprise;
Credits:
Person:  Shirley Jamaison
Person:  Tony Raven
Person:  Andrea Cantone
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